Our window to the world is now open and with it, this, our first blog.
Many thanks go to Miles, Sarah and Phil at Creative Canteen, creative design agency extraordinaire. They have translated my scribbles and thoughts for the ’look and feel’ of Insight GEO into a functioning identity that we can be proud of for many years to come. The last project Sarah and I worked on together must have been A Level Geography fieldtrip – so a real treat.
Is there a story behind the logo?
Of course – from my first day on site as a graduate. I asked the driller if I could look down the borehole; he raised one eyebrow and stood aside. Peering into 40m of blackness I realised this didn’t tell me much; without any insight, just a hole in the ground. I worked on that site for seven months and was frequently asked if I wanted to look down any more boreholes! Experience and knowledge has brought insight, which now takes central place. With three strings of casing, our logo looks down a borehole of some depth and complexity, a bit like the original one it was inspired by.